As a retailer, you know that the first impression of your store is very important.The way to make a good impression to your customers is through your point of sale displays. Point of sale display is a great way to grab your customer’s attention on the store floor and encourage them to buy more.

Today, we'll explore more detail of point of sale displays, including advantages, types, process practice and how to custom a good point of sale display that increase sales. So, let's dive into it!

 

Table of Contents

What are point of sale displays?

What is the importance of point of sale displays?

Types of point of sale displays

Countertop point of sale displays

Floor point of sale display stands

Display shelf for point of sale

Wall display for point of sale

Best practices for customized point of sale displays

Find and track your target client

Keep it simple

high-quality images and graphics

color and contrast strategically

Focus on your product's benefits

Conclusion

FAQs

 

What are point of sale displays?

Point of sale displays are marketing materials placed near the checkout or other high-traffic areas in retail stores to encourage clients to buy more or grab your customer’s attention to a particular product or promotion. There are many types of point of sale displays, simple countertop displays or elaborate window displays.

Why are point of sale displays so important?

Point of sale displays play an important role in increasing sales and driving revenue for retailers. They are always placed at the checkout or high-traffic areas to capture the attention of customers when they want to buy something. It can also display new products and promote special offers in supermarket or retail store.

 

Types of point of sale displays

There are several types of point of sale displays, as follow,

Countertop point of sale displays

Countertop displays is a small display that put on the checkout counter or tabletop in store. They are perfect for small products such as candy, gum, jewelry, ornaments, beauty products and so on.

Floor point of sale display stands

Floor stand is medium or larger displays design that used to promote larger products or seasonal items, such as clothing, holiday decorations, hardware, car accessories and so on.

Display shelf for point of sale

Display shelf are placed on shelves or slatwall and it can highlight specific products or brands. They can be easily customized to different size, design and shape.

Wall display for point of sale

Wall displays are mounted on the wall and can be used to promote a variety of light products or brands. They are often used in crowded places or near the entrance of the store.

 

Best practices for creating effective point of sale displays

According to the different types of point of sale displays, it's important to know how to customized point of sale display that drive sales and engage customers. Here are some best tips:

Find and track your target client

Before customized your point of sale display, it's important to know your target client. What are their preferences, needs, and interests. By knowing your clients, you can customized your point of sale display to grab their attention

Keep it simple

When you design the display, less is often more. Keep your messaging simple and clear to your customers. Focus on promoting one or two products and keep the design attractive.

To use high-quality images and graphics

Using high-quality images and graphics can make an good impact on the effectiveness of your point of sale display. Customers are more likely to be attracted to good displays and high-quality images can make your products look more attractive.

To Use color and contrast strategically

Color and contrast can be used for catching customers' attention. We can use colors and contrast to make your products stand out. However it need to make sure that your color scheme fits your brand and doesn't clash with other displays in the store.

Focus on your product's benefits

Highlight the benefits of your products in your display to encourage customers to buy more products. Focus on the differences and unique of your products from others.

 

Conclusion

Point of sale displays are an useful tool for retailers to increase sales and exposure rate. If you can follow our advises above or contact us, we can customized a good point of sale display for you in future.

 

FAQs

Q: What is the best material for point of sale display?

A: Depends on you scale the size and structure of display, wood, metal, acrylic or other plastic is available. Also if you contact us(TP Display), we can suggest the best material for you reference.

Q: How to check the point of sale display is good?

A: Measure the effectiveness of your display by tracking sales and customer’s feedback. TP display will use this data to make adjustments and continually improve your displays and customized a good point of sale display for you.

Q: Is it a point of sale display work for all types of businesses?

A: Yes, TP Display will help you design various of display fit different environments of market.